2010年1月4日 星期一

What Ken and Ignite teach me

Today , in the morning, my session with Ken - a formal colleage in Sony Music is a learning process toward the coaching business. Ken and his partner Vincent co-run the Brand , Marketing and Sales consulting firm 5 years ago, I made an appointment with Ken for better understanding of coaching market ( well, if there exist ) in Taiwan.
Ken is not so sure about the executive coach market in Taiwan as the scale is limited and those who are C-Plus hold the personality difficult to be trained.. I do understand such a situation in Taiwan and won't mind to know more about the market.

Ignite ( Vincent's consulting firm ) founded the company 15 years ago specialise in Auto Industry, then gradually developed his style of consulting -- such as co-up with Brand D.N.A - a US base branding specialized firm, and Cemili - a sweedish company develop the game - interactive business strategy tools , according to Ken, there are 3 types of service they do:
1. The Brand Readiness Tool with facilitation
2. The Marketing and Sales modules with interactive tools
3. Customized consulting service

They quote a 75.000 NT per day / per person fees and provide the program at the price of 400.000 nt with trainee up to 30 , I need to team up with company such as Ignite which will help me in polishing my product and tools development.. this is a very interesting game.
Following were memos I took after the 90 minutes conversation:
@ basic : Brand DNA US /  Celimi Swissland / interactive tools and product development
@ 3 types of consulting : brand readiness tool for accessment / interactive games for engageing service / industry domain for customization
@ fees for a day : 75000 plus program fees and document / product total 400000 for scale 24 - 30
@ vincent is good in product design and tool development

in the afternoon, I sent my coach application form to Good Stone - the company with Marshall Goldsmith, I am not sure what will happen next. and to John and Barry - inquiry about swift 180...

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