2010年3月10日 星期三

The Long Life project

using the Mind Map, I am thinking putting Stanly's brand integrate with Newman's Own concept for the Social Enterprise development of my own. here is the blue print:
1. Brand : Long Live Organic and Green ( idea derived from Newman's Own : Stanly's credicial and Hulian / Taitung organic argriculture producer )
2. Channel and Marketing : David Du's WeWong produce line or Yu Feng Yu's organice product line. entail with online / ecommerce with Yahoo
3. R & D : Far East Univesity Vice President and his professional team., Egg prouduct to tie up with Mr. Hochen's friend.
4. Social Enterprise / Socila Marketing flavor : a Product Red similar line-up with Pantagonia 10% donation to Huilien / Taitung charity , community use.
5. The B - corporate / Honesty tea / nuture juice mindset for green production , accessment with SGS Certification process.
6. A potencial Good Shop CVS co-op with the local community to access to Celine's connection.
7. Introducing point system / membership machnism for green / organic / wellness / LOHAS social base marketing.
8. Farmers' Mart / Eco tour / Corporate Sponsership with CSR tie up.
Now I have the luxury for working with Stanly on his foundation 3 months. his initative in Hulian / Taitong can help me to do basic research. I shall be ready for this.

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